Nooka, venerable maker of sci-fi chic watches, doesn't want you to throw away the box your new watch comes in. They don't want you to recycle it either. They want you to eat out of it. Wait, what? More »

Read more: http://feeds.gawker.com/~r/gizmodo/full/~3/OttNaWHIvB8/buy-this-futuristic-watch-and-then-eat-lunch-out-of-its-packaging