Nike! I love their shoes, dig their commercials and can't imagine a world where they're not the best athletic gear company around. But it wasn't always like this. They were once the underdog, searching to push the envelope and hoping to find a way to innovate shoes. Nike found their inspiration in the unlikeliest of places: a waffle maker. More »

Read more: http://feeds.gawker.com/~r/gizmodo/full/~3/mK5AlGcegMo/the-original-waffle-maker-that-started-nike